Sunday, July 28, 2013

Social Media safety vital for Children

Social Media safety Children Cyber crime
Social Media safety vital for Children

Each day brings developments and growth trends in electronic know-how, including the swift upsurge of social media. This occurrence makes it even more important that grown-ups show youngsters how to be safe. From online chat rooms, Facebook, Twitter, YouTube, Instagram, Vine and many more, it can be very problematic for parentage's that are employed and raising children to keep up-to-date on the latest trends. Many parents are anxious for the protection of their kids using social media. Parents want their children to get the benefits of what the online world has to offer but are often freaked out by the scary stuff out there. It’s even worse particularly for those parents who are not themselves digital natives. It is astonishing how quick children able to dominate the smart devise that is lying around their home. There is always the possibility looming around your head that your Child is just a few clicks away from accessing unsavory and potentially harmful content.

Social networking certainly has its advantages. It strengthens connections with friends and family and encourages participation in community service, collaboration on school projects, and communication with coaches and teammates. It can even help kids who don't quite “fit in” foster their identity and unique social skills. It’s also critical to discuss the issue of household safety with your entire family. Posting statements online about when the entire family will be going out of town for vacation can jeopardize the security and safety of your family and home. The internet is a great tool, whether for educational reasons or entertainment purposes, but in either case consistently talking with kids and having a few guidelines in place can help keep them safe.

So here’s a set of 6 golden rules to help your children enjoy social media in a safe way

1. Photograph Check

According to recent studies children between the ages of 12-15 are spending more time online.
Ask your children to share photos that they wouldn't mind showing you first. Talk to your children in regards to the images they send, the sites and apps they use to share them on and who are they sending them to.

2. Just Inquire

35% children have unsupervised internet and social media facilities they enjoy.
Ask your children about their online friends. Help your children understand that people can create fake identities online and lie about who they are. They should only give out personal information and be “friends” with people they know and trust in the real world

3. Low Profile

80% of children between the ages of 12-15 have an active social media profile in the UK.
Ask your children to set profile settings to private. Since children use social media sites to share just about everything they do, setting their settings to private can help protect them against photos, personal information or even location in the real world ending up on the wrong hands

4. Show Me

46% of parents admit that their children know more about the internet and social media than they do
Ask your child to show the sites they use. Show an interest, take note of the sites your children visit & re-visit them when you’re alone.

5. Don’t Fear

Children 8-11 are more likely than they were in 2011 to watch and download user generated content from the internet.
Ask your child to say if they are worried about something that happened online. By talking to your children about the internet and their favorite sites and risks they might encounter, they are less likely to turn to you if they get into situations online where don’t feel comfortable or see something they don’t want to see.

6. Be a model

If you're constantly on the cell or computer, your tween will want to be, too.
The most powerful way parents can teach kids to police their social media and online habits is to have ongoing dialogue about young people’s actions, risks and consequences so they always understand and internalize these family “rules of the road.” The internet is a HUGE part of our kids’ lives. It’s important for us to know how to help them be safe and confident when navigating the online jungle. Knowing the statistics gets you in the right frame of mind to help your kid’s judge what is safe online and what is not.

Keep that conversation open. It just might save a life.

Tuesday, July 23, 2013

It's a Boy and he will be named ‪‎Joffrey‬

Joffrey Baratheon Game Of Thrones Royal Baby
Royal Baby Joffrey Baratheo

Sunday, July 21, 2013

Smartphone Usage Pattern Affects Your Behavior

Smartphone Usage Affects Behavior
Smartphone Usage Affects Behavior

During an office meeting a common drill is to browse through your Facebook or Twitter timeline with your smart devise just to pass time. Throughout this little cat and mouse game you hunchback and hide your smart devise to dodge your boss eagle-eyeing your activities. During all of this, unknowingly your body posture had affected your back as well as your behavior. According to a new study by Maarten Bos and Amy Cuddy, operating a relatively large device inspires more confident behavior than working on a small one. If you’re reading this article online, what kind of a device are you using? And what does your body posture look like? Are you hunching over your smartphone screen, arms tightly at your side? Are you slumping over an iPad or laptop? Or are you stretched out comfortably in an office chair, scanning a large desktop monitor?
The answer may determine whether you'll play the wimp or the hero in your next office meeting.
The body posture characteristic in operating daily gadgets affects not only your back, but your appearance, reports a new investigational study titled iPosture: The Size of Electronic Consumer Devices Affects Our Behavior. It turns out that working on a comparatively large machine (like a desktop computer) causes users to act more emphatically than working on a small one (like an iPad or Tab).


"People are always interacting with their smartphones before a meeting begins, thinking of it as an efficient way to manage their time," says Maarten Bos, a post-doctoral research fellow at Harvard Business School, who co-wrote the study with HBS Associate Professor Amy Cuddy. "We wanted to study how interacting with a device affected how people behave afterward."

The study is related to previous experimental research in which Cuddy and colleagues prove the positive effects of adopting expansive body postures - hands on hips, feet on desk, and the like. Deliberately positioning the body in one of these "power poses" for just a few minutes actually affects body chemistry, increasing testosterone levels and decreasing cortisol levels. This leads to higher confidence, more willingness to take risks, and a greater sense of well-being, according to the 2010 report by Andy Yap, Cuddy and Dana Carney, "Power Posing: Brief Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance."
Contractive body postures such as folded arms have shown the opposite effect, decreasing testosterone and increasing cortisol. Bos and Cuddy wondered whether there might be behavioral ramifications from using electronic devices. Looming over his colleagues at six feet, seven inches tall, Bos must contract his body more than most of us when operating a laptop, tablet, or smartphone. But many of us constrict our neck and hunch our shoulders when we use our phones. And statistics show that we use our phones a lot.

According to recent investigations Americans spend an average of 58 minutes per day on their smartphones, according to a recent report from Experian Marketing Services. Talking accounts for only 26 percent of that time. The other 73 percent is devoted to texting, e-mail, social networking, and web-surfing - in other words, activities spent hunched over a little screen. (Usage varies according to the type of smartphone: iPhone users spend an average of one hour and 15 minutes with their phones each day, with only 22 percent of that time devoted to talking.)

In the meantime, the initial lab results suggest it may be a good idea to avoid the smartphone immediately before your next big sales meeting. Texting up until the boss starts speaking may make you look busy, but it may make you act meek.
"We won't tell anyone not to interact with those devices just before doing something that requires any kind of assertiveness," Bos says. "Mostly because people won't listen: They will do it anyway. But if you realize that, 'hmm, I'm pretty quiet during this meeting,' then maybe you should pay attention to how devices impacted your body posture beforehand."

Monday, July 8, 2013

Next Facebook Status Update Could Get You Robbed?

Facebook Crime And Robbery On The Rise
Will your next ‎Facebook status update get you robbed?

Social networks are a data entry that permits individuals to share and unite in means that were never formerly imaginable. It is slowly but surely becoming a pretty ingenious way to mug your neighbors. In the past burglars made use of obituaries to rob grieving families, now they turn to Twitter, Facebook and location based services such as foursquare. However with the rise of social media, burglars now have easier access to specific information regarding homeowners than ever before. 73% burglars say Google street view is one of the most used tools of the clued-up thief, allowing them to case out likely-looking homes in complete safety. Credit Sesame, a private economic tool and website, accompanied a analysis of 50 ex-burglars in the UK Approximately 80% of them said they had used some kind of social media platform to room out neighborhoods ahead of time.

Burglars can make use of techniques usually employed by stalkers to determine when your house and possessions are most vulnerable. According to recent studies in the US, over 75% convicted burglars believe that other burglars are using social media to find their next victim and targets.
How are they doing it?

Social media can tell potential burglars some things that make their job much easier.

What you love! / Where you live! /How long you’re likely to be away from the property in concern!

A few advance searches on Facebook or Twitter can be tailored to target groups of people who are likely to be out of the country. Like those checking’s into airport lunges on Facebook and foursquare. These searches can be checked periodically for new targets. Facebook’s “Open Graph” search will allow unprecedented levels of targeting for potential thieves of users with open profiles. Social media platforms are increasingly showing where the user has posted from by tagging where a post was made with co-ordinates. If they know where you live, and they know where you are, they know when your home is likely to be empty.
EXIF meta-data contained in image files can reveal an awful lot about you. For instance, many camera phones, such as the IPhone automatically includes gps location data as image metadata. This information can easily be used to track a user location. Most platforms such as Facebook, Twitter & Instagram now removes EXIF data from uploaded photos – but not all external image hosts do.

What can you do to stop it?
Do not automatically share location information on social media services. Do not share your address, Consider sharing information with friends (and not with “friends of friends”). Evaluate the information you share on your social media accounts, especially your profile data. If you reverse stalked yourself, would you be able to find out exactly where you live? Consider taking a vacation from Social media when on vacation. Avoid announcements (even if it’s tempting) that you’re going to be in another country for the next few weeks. It’s always better to share vacation photos after the vacation. Even if your hosting service strips out EXIF data, the accompanying “view from the hotel window” remark gives it away that you aren’t close to home. Of course, the pendulum swings both ways. Household landlords are getting shrewd by using webcams and stationing pictures to social networks to help recognize lawbreakers.

Proud of your new shiny thing you purchased from your hard earned monthly salary. And you’re dying to take a photo of it and publicly share it on all your social media profiles, so you’re friends and all the random people you accepted friend request would see this and comments on it and you can have your 15 minutes of fame. Potential thieves can use the data to work out where you live. And check out your place on Google maps. Digitally stalking you further, they can discover when you are far away from home. A typical burglar will try to attempt to get in and out of a property within 10 minutes. But in this instance the burglar who knows that nobody is coming home in the next few hours are likely to spend longer in the property and cause maximum damages & losses. Steal goods of a higher value than in a standard burglary of opportunity. Social media allows more of these pre-meditated burglaries to be carried out.

Tuesday, July 2, 2013

Reticular Formation Theory in Social Media

Reticular Formation Theory ij the Brain
“Reticular Formation” in Social Media
Find the Article On

I was recently going through an eBook and stumbled upon this theory called the “Reticular Formation” in Social Media. Diving deeper into the theory I understood that this theory is something that affects the way we do our social marketing. According to Wikipedia reticular formation is a region in the brainstem that is involved in multiple tasks such as regulating the sleep-wake cycle and filtering incoming stimuli to discriminate irrelevant background stimuli. It is essential for governing some of the basic functions of higher organisms.
Still Sounds Greek? Same here! Let me give you the perfect example I found online. You live by a railroad track all of your life and every now and then during the night a train just spurts its horn while passing your home. As soon as this happens this bantam part at the base of the brain lets you to ignore the noise. It permits you to "get used to" something that has happened all of your life. On the other hand, if it hears the sound of a glass breaking in the living room it would tremor you from your perfect sleep. Basically, reticular formation aids individuals "pick over" the things that are immaterial and help us to ignore certain things that are going on in our lives.

Let’s try to analyze this through our own behavior. Normally when we login to a social network like Facebook the first things we do is scroll down to the updates and stop at a familiar face or name and read their update. According to recent studies that’s about 88% of the Facebook user’s initial behavior. Generally people do have a routine, though it’s not done in purpose, we tend to go into regularity where we tell the Reticular Formation in our brain what we need to see and hear and what we don’t. We are people of habit. We don't do it on purpose, but we tend to let ourselves get into a groove or a rut and therefore it tells our reticular formation in our brains what we want to hear and what we want to ignore.

We are wired in a way were we tend to trust in the people we know in our social media more often than the latter. We look at updates from people we know in social media. Out of the countless updates than run down our timelines, we ignore the unfamiliar faces and move on to the familiar. Although more people are researching products and services online, from a brands perspective trying to get noticed by these consumers is becoming more and more difficult. Big brands have huge resources at their disposal and are always doing their research and development to find the next big thing. The perfect example being the Hyper Personalization Facebook ads that were used by Tata Docomo for the World's first CRM Powered Social Media Campaign .According to Rebecca Mahony the VP at Ebuzzing, Influence is a huge bio-network of shove and pull. Influencer marketing is so potent because people are the most significant stimuli in our lives. We place more belief in persons than in commercials. Social media is cross section of people and content.

There are four levels of influencers:

1. Celebrities (Beyoncé / Shahrukh Khan)
2. Publishers (bloggers and YouTubers)
3. Fans (customers and stakeholders)
4. Friends (friends, family and coworkers)

At the top of this list you’re reaching the most people, but they have the least influence on our lives. At the bottom, you’re reaching a much smaller group, but they will have much more influence. Still as a brand, when approaching influences to market your message what you should be looking for is individuals with blogs and email lists who basically poses a high Klout score, these people have the groundwork already done to make an impact on your target audience. A reputable blogger or personality with lots of followers on the contrary to a new blogger who’s yet to grab the mind-share of readers would face a more daunting task of grabbing attention and influencing people.

Social media is a great way to drive traffic to your owned media properties, but the challenge rests on what’s the strategy that you are going to opt to reach the target consumers. Knowing how the human mind works and the emotional side of making the perfect message that needs to reach the customer will just give you that added advantage you need in this highly competitive market.

Monday, July 1, 2013

Facebook Triggers The ‘Cuddle’ Hormone

Scientists now believe that Facebook triggers oxytocin
Facebook Triggers The ‘Cuddle’ Hormone

Scientists now believe that Facebook triggers oxytocin, also known as the "love" or "cuddle" hormone, which basically makes you feel like you're falling in love and that the world is a beautiful place full of butterflies and rainbows and adorable frolicking kitties and puppies. Scientists recently made a hormonal breakthrough in the growing world of social media. This explains why so many of us are addicted to the social networking sites. Studies revealed that when users engage with one another on Facebook, levels of oxytocin increase. Oxytocin is a chemical that has been dubbed the "cuddle hormone" because of its role in the mediation of emotional experiences - especially those associated with intimate relationships. Oxytocin is produced by the hypothalamus gland in the brain. Levels of oxytocin increase with physical contact, initiating a series of events that lead to arousal.

Dr. Paul J Zak, a professor at Claremont Graduate University who popularized "neuroeconomics," an emerging field that combines economics with biology, neuroscience, and psychology, performed a series of studies where a user’s blood samples were taken before and after using sites like Facebook and Twitter, and then again afterward. Sure enough, the samples afterward showed higher levels of the so-called “cuddle hormone,” while levels of stress hormones declined. In a series of studies spanning nine years, Dr. Zak has changed the understanding of human beings as economic animals. According to Dr. Zak Oxytocin is known as the hormone forging the unshakable bond between mothers and their babies and recognized as the human stimulant of empathy, generosity, trust, and more. Further Dr. Zak says, it’s the "social glue" that adheres families, communities, and societies, and as such, acts as an "economic lubricant" that enables us to engage in all sorts of transactions. His initial experiment was designed to examine the hormone’s broader role in human emotion and perception. In the course of that study, Zak found that people with higher oxytocin levels were more likely to donate to charity and respond positively to public service announcements.

While reporting on the study, FastCompany reporter Adam Penenberg volunteered to have his blood drawn before and after using Facebook and Twitter. Adam wanted to find out, are we biologically hardwired to do it? Do our brains react to social networking just as they do to our physical engagement with people we trust and enjoy? We may better understand why people with friends live longer and get sick less, and why we are compelled to be social animals online and off. If these changes apply in the world of social media, the implications for business -- for every brand, company, and marketer trying to understand the now intimately networked world -- could be significant. Yes, there may be a dark side to all this: What if corporations come to understand human behavior and its root mechanisms so well that they can manipulate our biochemistry to trick us into buying more? But that's a question for later.

Ultimately, the test results od Adam were that his oxytocin levels spiked over 13% after he started talking to friends, and his cortisol (a stress hormone) level decreased by almost 11% when he used social networks to engage. You can’t dispute the results, but you can dispute the conclusions. Now experts are saying that Facebook users can facilitate the production of oxytocin by simply engaging and interacting with their friends. Higher levels of oxytocin have been found to promote empathy and kindness and the effects of the hormone can last up to an hour after the virtual interaction takes place. The release of the cuddle hormone reportedly produces a calming effect and researches say that this effect has a lot to do with the social interaction that the Facebook platform provides.

From a brands point of view, in a world of social networks, Companies that can connect with us and raise our oxytocin levels should prosper. Those that can’t won't. The actual science behind the study is murky, and there’s no reason to immediately start clinging to Facebook and Twitter as a way to relieve stress. Additional study is required before anyone can claim that Facebook is the best thing for emotional well-being since anti-depressants and therapy.