Friday, May 10, 2013

The Internet Could Make or Break Your Next Job Opportunity

The competition for a dream job within individuals who have similar educational qualification is worse now than ever before. As a youth in an early stage of your carrier getting the opportunity to enrich your professional skills in a reputed and dynamic organization would be a dream for many. From an organizations point of view recruiting for skilled positions is becoming increasingly competitive; they need to be increasingly creative in how they go about attracting the top personnel who are capable and most importantly fit well to their culture.
Recruiting and hiring has transformed significantly over the years and continues to evolve as technology changes. Today, companies are using a variety of methods to find and attract applicants including online job boards, social networking sites and Facebook and mobile apps. Hence, at a grass root level more and more organizations are doing web searches on a candidate prior to the interview stage, for the reason that it reveals many types of information they pursue. Currently many job seekers are not aware of the amount of information someone could collect about them on the Internet. And the time has arisen to draw a clear line on the data someone should or should not post to their own network of friends and family. With the advent of social media, companies have more information than ever on job candidates. In the past, companies strained to determine candidates through their résumés. Today, employers perform web searches on applicants, study more about them from social media, and scrutinize their work models. These searches are primarily done to map your passion for a precise subject matter and to understand how influential you are within your professional connections.
There have being instances globally, where some unconventional companies had cross ethical and legal boundaries and requested job candidates their Facebook passwords so they can examine their profiles for gray area they needed clarifications on. Currently this trend hasn't hit Asia but it’s always advisable for job seekers to well manage their social media profiles due to the following reasons.

It's constantly a good notion to keep your professional profile up to date and enhanced .If you get a new job or title change your profile to reflect it. Recruiters often use these as a way to find new candidates.

Engage with industry mavens and influences on online communities and discussion forums on topics pertaining to your professional career. This is a great way to build on your pool of contacts.

Associate with your professional acquaintances on LinkedIn. Every so often these influences could help you find your next dream job. (Having a well completed LinkedIn profile is a must in this era, because an average user on LinkedIn has about 200 professional connections)

Consequently if you are concerned in who is observing you and your online reputation, you are probably interested in finding out what is being said about you online. There could always be People spreading malicious information about you that could hamper your next big break. Therefore try the below mentioned 2 simple methods to familiarize and monitor your online reputation, as the saying goes “better safe than sorry”…

Google Alerts

Google Alerts are emails sent to you when Google finds new results -- such as web pages, newspaper articles, or blogs -- that match your search term. You can use Google Alerts to monitor anything on the Web. For example, people use Google Alerts to:
Find out what is being said about their company or product.
Monitor a developing news story.
Keep up to date on a competitor or industry.
Get the latest news on a celebrity or sports team.
Find out what's being said about you.

Here's how it works:

You enter a query that you're interested in.
Google Alerts checks regularly to see if there are new results for your query.
If there are new results, Google Alerts sends them to you in an email.

Social Mention

Social Mention is a social media search engine that searches user-generated content where it easily tracks and measures what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

1 comment:

  1. There was an article on one of the issues of my magazine called "Why you should think before you type" by Chris Thompkins. [page 16]. Everyone who uses social media should read that article.

    Over here in Australia, pretty much all employers read your LinkedIn profile when you apply for a job. Also some companies keep track of what you post on social media. So it is very important to "Think before you type"...

    P.S. Very good and important article. Good stuff.